Friday, 21 September 2012

Audience Theory

Audience Theory: Trendies - Crave attention of peers. Egoists - Seek pleasure. Puritans - Wish to feel virtuous. Innovaters - Wish to make there mark. Rebels - Wish to remake the world in their own image. Groupies - Want to be accepted. Drifters - Not sure what they want. Drop-Outs - Shun all commitments. Traditionalists - Want things to stay as they are. Utopians - Want the world to be a better place. Cynics - Have to have something to complain about. Cowboys - Want to earn easy money.

1 comment:

  1. Remember to explain who you think your audience would be using the pscychographics and consider this when you do your questionnaires

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