Audience Theory:
Trendies - Crave attention of peers.
Egoists - Seek pleasure.
Puritans - Wish to feel virtuous.
Innovaters - Wish to make there mark.
Rebels - Wish to remake the world in their own image.
Groupies - Want to be accepted.
Drifters - Not sure what they want.
Drop-Outs - Shun all commitments.
Traditionalists - Want things to stay as they are.
Utopians - Want the world to be a better place.
Cynics - Have to have something to complain about.
Cowboys - Want to earn easy money.
Remember to explain who you think your audience would be using the pscychographics and consider this when you do your questionnaires
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