G.O.O.D Music - Mercy

Lyrics & Visuals The lyrics to the hook mention a Lamborghini Murcielago "Lamborghini Mercy". The video is filmed in what looks like an underground parking lot which straight away relates to the name and hook of the song. The video is shot from a low angle as if it is being shot from the window view of a Lamborghini. Also at 25 seconds of the video you can see a Lamborghini in the background. In Kanye's verse, he starts with the line "Let the suicide doors up", all Lamborghini's have suicide doors. In the last verse by 2 Chainz he exaggerates "All my cars is foreign" This again relates to the Lamborghini as it is an Italian car and 2 Chainz is a American rapper. Music & Visuals At the start of the video rapper 2 Chainz is hiting an imaginary drum infront of him which is in line with the beat of the music. When rapper Big Sean raps "so much hate i need an AK" he acts as if he has a AK47 in his possession and fires it.
Genre Characteristics The genre of this song is hip hop in this video you can find the basic characteristics of a hip hop video such as  expensive cars, girls and jewellery. Voyeurism The girl in this particular video isn't as exposed as other girls in other hip hop videos, which could suggest this particular group of rappers are classier than others as their girls are classier. Artists Close Ups The owner of the G.O.O.D Music record label is in fact Kanye West which makes him the main artist and as the main artist he is alongside every other rapper in the video whilst they rap. Also at the start of Kanye's verse he is standing alone and then halfway into his rap the other rappers start to appear again. Star Image As the main artist, Kanye West brings his own knowledge of fashion and excellent style to the other rappers in the video as they are all dressed very similar. Kanye has had his own Louis Vuitton sneakers made and also has his own brand of Nike shoe called Nike Air Yeezy. Intertextuality There is no real intertextuality to comment on.